Advocacy · Learning design
Turning colleagues into product influencers.
Beko
Client
Avidity
Format
AI Enablement · Tooling
Headline result
Org-wide rollout
Status
Completed
↳ The brief
What they came in with.
Avidity wanted to understand how its people actually learn — preferences, engagement, and where they felt least supported — across the whole organisation.
There was no existing instrument for it, and off-the-shelf survey tools couldn’t connect responses to real LMS data or present it in a way leadership would act on.
↳ The move
What I did.
I pitched the idea, then built it. A logic-driven survey captured how people prefer to learn, how they engage best, and the areas they felt needed the most support — mapped across the entire organisation.
I built the whole thing myself, with Claude Code as a pair-programmer to accelerate the work, and wired it into a bespoke dashboard that pulled in LMS data and presented it back to senior leadership cleanly — the kind of view that turns a survey into decisions. It was Avidity’s first learning-preferences and needs analysis of its kind, timed to Learning at Work Week.
↳ The result
What changed.
Org-wide
needs analysis
The company’s first learning-preferences and needs analysis, mapped across the whole organisation.
1
leadership dashboard
A bespoke dashboard surfacing LMS data in a clean, functional view for senior leaders.
AI-built
with Claude Code
Designed and built solo, accelerated with Claude Code as pair-programmer.
You understand the wider context of how L&D plays into different elements of a complex business. You demonstrate the ability to turn commercial demands into effective learning experiences.— Capability Manager · Avidity